Movable Ink for Marketing Leaders

Owned channels still run on an outdated operating model with long cycle times, rigid calendars, and journeys built largely by hand.

Movable Ink brings the intelligence and decisioning of paid media to email and mobile through Programmatic CRM. Marketers set the strategy, content, and guardrails, while AI makes millions of decisions about what to deliver, when, and where—and assembles personalized content in real time based on each customer’s context.

This means less manual work, more relevant experiences, and greater revenue at scale.

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Our Customers

More than 600 of the world’s leading brands use Movable Ink to move faster, better respond to customer needs, and personalize at scale, without the developer resources, implementation lift, or ongoing maintenance that usually comes with it.

Case study

Lindsay Massey

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Lindsay Massey

Watch Testimonial

Read Case Study

Make Every Customer Feel Like Your Only Customer

Move beyond broad segments with AI-powered decisioning that determines the right content, subject line, send time, and messaging frequency for each customer. Real-time customer and contextual data turns decisions into personalized experiences.

Every interaction creates new signals that inform what comes next, continuously improving engagement, revenue, and long-term file health.

Scale Personalization, Not Production

Move beyond manual segmentation, rigid rules, and endless creative versions. AI-powered decisioning determines the right experience for each customer, while real-time content assembly delivers it at scale.

Agentic workflows, MCP, and reusable content reduce repetitive work and help teams move faster from strategy to execution, freeing marketers to focus on the strategic and creative ideas that drive growth.

Prove and Improve Marketing’s Impact

Campaign results only tell part of the story. Movable Ink gives insight into how each piece of content performs, showing what resonates with customers and drives results.

These insights help marketing leaders sharpen creative plans, invest in more of what works, and keep improving performance.

"The barometer isn’t always making a sale–it’s about building a valuable relationship between business and customer."

- Kelly Haggard, VP, Marketing Innovation, Synchrony

"We saw $14 to $15 million in analyzed revenue lift last year. We’ve seen consistent double-digit lifts in our core KPIs, and we’re now able to scale personalization in ways that just weren’t possible before Da Vinci.”

"We set out to work smarter and faster, to drive significant commercial growth and meaningful customer engagement, and create a better customer experience by delivering the right content to the right customers at the right time. Enter Movable Ink Da Vinci—a solution that delivered operational and performance impacts in a matter of months instead of what could have taken years."

-Krissy Williams, Head of CRM, Loyalty & Personalization

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"By moving to Da Vinci and what I would call real personalization, we're seeing click rates increase by nearly 13% because we're able to personalize versus just segment. We're also building emails in about 25% of the time we previously spent."

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