Movable Ink for Data & Analytics
Movable Ink builds on the data, models, and content investments you already have. AI-powered decisioning uses each customer's signals to select the most relevant content for every send, while real-time assembly personalizes each experience with data from wherever it lives. Performance insights continuously inform future decisions, making every interaction smarter and more effective without disrupting your existing tech stack.
Get a Demo
Our Customers
More than 600 of the world’s leading brands use Movable Ink to move faster, better respond to customer needs, and personalize at scale, without the developer resources, implementation lift, or ongoing maintenance that usually comes with it.
.svg)
Your models. More impact.
We don't replace your data science team - we make them more powerful. You can plug your existing propensity scores, churn predictions, and purchase likelihood models directly into Da Vinci’s decisioning engine, so your intelligence shapes what each customer sees, across every channel you send to.
Live Pricing
Data Source: Your eCommerce Platform
Content: Live pricing and rewards updates
Personalized Headline + Property Recommendation
Data Source: Your CRM + Movable Ink
Content: Customer name and recommendations based on recent behavior
Personalized Property Image
Data Source: Your API + Movable Ink
Content: Product image pulled from your website
Turn data into personalized content
Access, activate, and transform any data from any source into dynamic content at scale. Movable Ink has over 100 integrations to make data activation easier than ever. Combine customer, product, behavioral, and contextual data within a single creative to go beyond traditional single-source, text-based personalization.
Make Every Interaction More Intelligent
Uniquely, Movable Ink gives marketers visibility into content-level metrics. For the first time, marketers have access to understand which content is most effective for which audiences. Marketers can then feed those granular engagement insights—including opens, clicks, conversions, and revenue attributed by campaign, creative, and component—to inform future campaigns and share learnings across teams.
"We set out to work smarter and faster, to drive significant commercial growth and meaningful customer engagement, and create a better customer experience by delivering the right content to the right customers at the right time."
- Krissy Williams, Head of CRM, Loyalty & Personalization
Read Curry’s Story
“Every month, I take our insights from Da Vinci, and I sit down with internal teams to adjust marketing priorities based on what the customers are telling us they want.”
- Kayla Brown, Director, Customer Lifecycle
See Hibbett’s Story 
"By moving to DaVinci and moving to what I would call real personalization, we're seeing click rates increase by nearly thirteen percent because we're able to personalize versus just segment."
- Nick Morton, Director of CRM Operations & Vendor Relationships
See Macy’s Story Recent Resources
.png)
.png)
