Macy's Achieves 13% Higher Conversions with AI Personalization
In conversation with Sarah York, Director, CRM & Customer Growth Strategy and Nick Morton, Director, Vendor & CRM Operations
Helping Every Customer See the Right Content
Rather than treating every email as a one-time send, Macy's uses Movable Ink's Da Vinci to continually match customers with the creative most likely to resonate. Hear how the team is increasing engagement, improving efficiency, and giving their best content more opportunities to perform while keeping every experience true to the Macy's brand.
