Movable Ink for Creative Teams

Your team creates great content. Movable Ink makes it work harder by turning existing assets into personalized experiences for every customer. By assembling pre-approved brand components in real time, Movable Ink delivers personalized experiences at scale without creating endless variations or sacrificing brand control. Content-level insights reveal what’s genuinely resonating, so every future creative decision is better than the last.

Less production pressure. More mileage from every creative asset.

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Two people in a bright room looking at a tablet; a woman smiles while seated and a man in a red beanie and denim jacket points at the tablet screen.

Five diverse colleagues sitting and standing in a modern office with large windows, having a lively meeting with laptops, tablets, and documents.

Bright modern office with five people working at desks with computers, two engaged in a conversation by a window.

Our Customers

More than 600 of the world’s leading brands use Movable Ink to move faster, better respond to customer needs, and personalize at scale, without the developer resources, implementation lift, or ongoing maintenance that usually comes with it.

Case study

Lindsay Massey

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Lindsay Massey

Watch Testimonial

Read Case Study

Design Once. Personalize for Everyone.

Get more out of every creative asset.Movable Ink dynamically assembles content for every customer, campaign, and moment, as well as determining what will resonate most, all without adding to the production workload.

Marketing dashboard showing three ad campaigns with diverse models, campaign titles, call-to-action buttons, and performance metrics including clicks, conversion rate, and revenue.

Promotional card for rugged flex jeans showing folded denim with 4.2-star rating, $119 price discounted from $159, and exclusive reward offer with a smiling man’s photo.

Your brand, Your rules.

Your team defines the content, designs, and brand standards. Movable Ink operates within them to select and assemble the right experience for each customer. Every content variation comes from brand-approved creative, and AI operates under your brand-defined rules. Nothing off-brand gets through, and your creative vision stays intact at any scale.

Know What Creative Actually Works

Campaign-level results only tell part of the story. Movable Ink reveals how individual creative assets perform, helping teams understand what creative assets resonate with different customers and which are driving results.

Movable Ink gives creative teams the insights to refine their content strategy: what to create more of, what to create less of, and where to invest their resources next.

Dashboard showing creative effectiveness metrics with Open Effectiveness rated exceptional at 100, Click Effectiveness needs improvement at 28, Conversion Effectiveness exceptional at 94, Revenue Effectiveness reliable at 61, and Retention Effectiveness reliable at 61. Below, metrics display 42.3k Impressions, 3.2k Clicks, and 60.1k Placements. To the right, a promotional ad features a man in a beige suit and dark tie, captioned 'Sharp, sophisticated, and always in style' with a 15% off limited-time offer button labeled 'Shop Men's.'

“Movable Ink gives me the confidence to say ‘yes’ to almost any creative or business challenge brought to me by our channel and design teams.”

- Ben Gilbert, Director of Marketing Technology

Read At Home’s Story

“Movable Ink has helped (our team) automate much more of these newsletters and reduce the amount of time that we’re spending each week.”

- Gary Kamikawa, Head of Marketing and Growth Tech

Read Amazon Music’s Story

"Our creative director actually shed a tear when she found out that we had these insights... She's able to go in and say, okay, Da Vinci says that on model creative is performing much better than off model, so I need more money to hire more models."

- Kayla Brown, Director, Customer Lifecycle

See Hibbett’s Story