Q3 2025 Product Announcement

‍Movable Ink’s Q3 2025 Product Announcement walks through the latest upgrades: improved batch messaging powered by the new Da Vinci and Zeta integration, personalized composite images for inbound, new guided workflows and pre-built templates, refined insights with Experiments, and advanced reporting.‍

Our latest enhancements for Movable Ink Da Vinci and Studio are live. From smarter integrations and new personalization capabilities to faster workflows, this update is set to make your marketing campaigns far more impactful. With a continued focus on self-service and speed, we’re making it easier to:

• Enhance batch messaging workflows with Da Vinci’s Zeta integration
• Deliver highly personalized experiences across channels
• Prove the success of personalization strategies through built-in experimentation and insights

Da Vinci Now Integrates with Zeta

Movable Ink Da Vinci now integrates seamlessly with Zeta Marketing Cloud.  With the new integration, Zeta clients can streamline batch email campaign workflows, deliver 1:1 content that boosts clicks, conversions, and revenue, and gain strategic insights into the performance of their creative assets.

Extend 1:1 Composite Images to Inbound

With Studio for Web (now in Early Access), marketers can now extend existing dynamic content that was previously only available in email and mobile to inbound across landing pages, banners, tiles, and website interstitials. Now, marketers can create a truly dynamic experience wherever a customer chooses to engage, whether it’s via email, mobile app, or web page. From outbound to inbound, customers will receive a personalized experience at every single touchpoint.

During Early Access, Movable Ink will initially support key use cases like Countdown Timers and Weather Conditions—with additional use cases on the horizon. If you are interested in joining our Early Access Program, please reach out to your Movable Ink representative to learn more.

Prove the Effectiveness of Personalization with New Tactics and Experiments

Personalization is powerful, but it’s even more impactful when you can scale it quickly and measure its success. That’s why Movable Ink prioritized adding new Tactics this quarter. Marketers can now bring additional high-performing use cases to market faster than ever before. New Tactics include Abandon Cart with Product Image, Loyalty Data Visualization, Live Polls, Poll Retargeting, Behavioral Product Grid, and Curated Product Grid. These best-practice templates and guided workflows are designed to drive higher engagement and conversions at the speed marketers need to stay competitive. 

Additionally, Experiments (now in Early Access) allow marketers to A/B test new Tactics against static BAU content to provide insights into performance and demonstrate the lift that real-time personalization can achieve. With built-in control groups and reporting, marketers can easily measure the impact of their personalization efforts and ultimately drive better results.

Scale Personalization with Advanced Reporting 

The improved insights don’t stop there. Movable Ink’s Tactics Block and Canvas Reporting helps marketers make data-driven decisions by tracking key metrics like clicks, conversions, and revenue for each Block in a Tactic. They can also see how each Canvas within a Block, including its targeting, contributes to a campaign’s success. By breaking down performance by Tactic, Block, and Canvas, marketers quickly gain detailed insights into engagement, allowing for precise targeting and continuous optimization at scale.

Ready to See It in Action?

Discover how Movable Ink’s latest features can help you scale personalization, optimize your campaigns, and prove the impact of your marketing efforts. Request a demo today and start experiencing the benefits firsthand.