AI Personalization

Introducing AI Bootcamp

Justin Keller

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September 3, 2024

AI is now everywhere in marketing, acting as a gateway to achieving bigger, more ambitious goals. It’s driving major changes in budgets and priorities, putting pressure on marketing teams to keep up and focus on using AI effectively, making smart investments, and seeing real impact on their bottom line.

The challenge for marketers reaping the benefits of AI often stems from misunderstandings about the technology. There is so much AI noise that it’s tough to define what marketers should be paying attention to. Enter AI Bootcamp from Movable Ink. This new event is designed to educate today’s marketers on tangible AI technologies and strategies they can apply to their daily workflows. 

For marketers looking to understand where AI stands, where it’s headed, and how they can lead the upcoming AI transformation—and who happens to be near Manhattan on September 18th—we’ve got the perfect opportunity for you.

The Venue

AI Bootcamp will take place at The Hall Des Lumières, a 19th-century landmark that’s been transformed into a 21st-century tech marvel. With floor-to-ceiling projection mapping, you’ll experience content in 360 degrees, offering a fully immersive glimpse into the future of AI in marketing.

We’ve gathered a lineup of speakers who will inspire and equip you to become your team’s go-to AI expert, with an emphasis on creating tactical and actionable content. Plus, we’ll be unveiling brand new research in collaboration with the Marketing AI Institute— be sure to stay tuned for more details on this.

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The Speakers

Marissa Rexer, Managing Director of Customer Journey Solutions at Adobe

Marissa is at the forefront of integrating AI technologies to revolutionize marketing strategies and enhance customer experiences. With Generative AI seeping deeper into our work lives, she’ll share her perspective on how it’s set to change the way our teams work.

Rachel Kramer, Senior Director of AI Activation at Movable Ink

In her role, Rachel works closely with all Movable Ink customers to guide them through their AI journeys, witnessing these transformations first-hand time and again. She’ll give the audience an overview of what those journeys looked like and how you can be an AI change-maker at your own company. 

Sharon Gai, Author of eCommerce Reimagined and AI Keynote Speaker

“The customer is always right,” is an adage that’s even more important in the era of AI. As one of our two keynotes at AI Bootcamp, Sharon will be sharing the frameworks, equations, and soon-to-be-truths of how AI needs to be put to work to improve customer experiences and ultimately, your bottom line. 

Julio Lopez, Strategy Vice President at Movable Ink and Kevin King, Associate Director of Solutions at Movable Ink

Julio and Kevin will take you “Batch to the Future” with an interactive demo showing you how Movable Ink Da Vinci is reshaping customers’ email programs—from generic blasts to perfectly timed and curated 1:1 segments. 

Mike Kaput, Chief Content Officer (CCO) at The Marketing AI Institute

As the CCO at the Marketing AI Institute, few people have the same insights as Mike when it comes to marketers embracing AI– and what’s actually moving the needle for them. In this session he’ll provide his perspective on the current state of AI in marketing and will reveal an early look at brand new research being produced in partnership with Movable Ink.

The After Party

No Movable Ink event is complete without a fabulous afterparty featuring exquisite food and drinks. Held in the lower level of the Hall Des Lumiéres, guests will enjoy even more immersive light projections, making for a party that will have your Instagram followers green with envy. You’ll want to get your cameras ready for this one!

Ready to join us at AI Bootcamp?

We’re excited to see you at the event and deliver an unforgettable experience. Tickets are only $100 and they’re going quick! Register now.