How the NHL Delivers Real-Time Fan Engagement at Scale

As one of the most iconic sports leagues in the industry, the NHL knew it was time to trade static, batch-style messaging for personalized campaigns that score with customers every time.

Along with Monica Mahale (Movable Ink, Director of Product Marketing) and Andrew Hagen (Iterable, Director of Solutions Marketing), the NHL's VP of Fan Engagement and Data Strategy Aileen Berran will open up her playbook to show marketers how they:

  • Deliver 33+ dynamic versions from a single message
  • Create custom events and live data feeds for hyper-relevant communications
  • Engage fans across email and SMS in real-time

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