Adapt or Vanish: Email in Gmail's AI Era

Register today.

For years, marketers optimized for opens and clicks. Now, you’re optimizing for AI interpretation.

With Gmail’s “Most Relevant” sorting live on mobile, AI Overviews in search, and the upcoming AI Inbox experience, your emails are being analyzed, ranked, summarized, and sometimes filtered, before a customer even sees them.

Join us to learn:

• How Gmail determines what’s “most relevant”
  
  
• The engagement thresholds that influence VIP sender status
  
  
• Why frequency strategy matters more than volume
  
  
• How to restructure subject lines, content, and CTAs for AI extraction
  
  
• What schema and structured data mean for marketing teams
  
  

This session will help you rethink composition, personalization, and performance in an AI-driven inbox.