Tools, Tariffs and Totes: How L.L.Bean Stays Strong Through Market Disruption

In this session led by Movable Ink’s Liz Tashik (RVP, Client Experience), Devon Phelan (Sr. Manager, Digital CRM Programs) and Eddie Flaherty (Sr. Marketing Analyst) of L.L.Bean reveal how their team has prioritized marketing innovation every step of the way, allowing them to grow their program even in the midst of economic uncertainty. Their secret to success? Early AI adoption is what keeps their messaging agile and relevant at all times.