mParticle

mParticle is an AI-powered, real-time Customer Data Platform that captures customer event data across mobile and web and powers the entire customer data stack by combining data quality and compliance protections with rich insights and predictions.

Key Features

  • Leverage real-time data: Stream actionable data, such as product views, cart additions, and conversions from mParticle to Movable Ink Studio for content personalization.
  • Enhance targeting accuracy: Use data stored in mParticle to obtain a comprehensive view of customers, informing the targeting logic in Movable Ink Studio to ensure relevant customer experiences.
  • Quick implementation: Start personalizing content immediately without the need to modify existing data setups or schemas.

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