The integration between Movable Ink and Lexer brings together the power of personalized content and customer data. Lexer is a Customer Data Platform (CDP) that enables brands to collect and unify customer data from various sources. Movable Ink, taps into Lexer’s Profile Read API to access rich customer attributes and insights, enabling brands to create hyper-personalized content that resonates with their audience and drives higher engagement.
Key Features
- Activate a variety of user attributes from Lexer to create highly targeted and personalized content that resonates with customers, leading to increased engagement.
- Deliver personalized content that is tailored to individual customer attributes and preferences, ensuring a more relevant and meaningful interaction.
- Automate the process of accessing and integrating customer data within your customer touchpoints, streamlining content personalization and reducing manual efforts.
Studio
CDP
Commerce
Loyalty
Recommendations
Mobile
