
Synchrony Financial Invests in 1:1 Personalization to Drive Customer Engagement
With Kelly Haggard, VP of Marketing Innovation at Synchrony
A personalization strategy to bank on
For Kelly Haggard, VP of Marketing Innovation at Synchrony Financial, boosting engagement with cardholders across email and mobile is a top priority. With Movable Ink, hear how Kelly’s team swiftly adapts to campaign adjustments, shortens time to market, and enhances every individual’s financial journey with true, 1:1 personalization.