AI in Action with Currys

Currys faced a familiar challenge: declining email performance, a shrinking customer base and a long, drawn out campaign process that took over three weeks to execute. Their solution? A complete transformation with Da Vinci AI that delivered immediate results during their busiest trading period.

In this candid panel discussion, Senior CRM Managers, Claire Chandler and Tommy Burns share the real story behind their transformation: from piloting AI during peak season to achieving massive performance uplifts and adapting their team operations.

What you'll discover:

• How Currys moved from batch-and-blast to truly personalised, customer-centric campaigns
• Why they chose to pilot AI during peak season and the impressive results that followed
• The change management strategies that brought stakeholders along for the transformation
• Real creative insights: how a simple "postcard" design achieved the highest AOV results
• How AI reactivated their unengaged customer segments and improved overall file health
• The team restructuring that made CRM staff more strategic and self-sufficient
• Future plans, including send time optimisation and AI-generated subject lines

Perfect for retail marketers, CRM teams or anyone considering AI transformation who wants to learn from a real-world success story. The session includes actual performance data, creative effectiveness scores, and honest insights about the challenges and victories of implementing AI at scale.