Q4 2025 Product Announcement: Execute Faster, Prove Impact, and Create with Confidence

This quarter, we’re focused on one thing: helping marketers make ideas happen faster.

Movable Ink’s Q4 2025 release is all about execution: more speed, more control, and more clarity on what’s driving results. These updates make it easier to build omnichannel campaigns, manage creative with confidence, and measure performance in a more precise way to deliver better results with less effort.

‍Launch Personalized Experiences Fast with Tactics

Tactics is the fastest way to go from concept to campaign. Marketers can now build content in Studio using ready-to-go templates and guided workflows that make it easy to quickly design and launch new use cases without starting from scratch. 

New email tactics this quarter include:

• Barcode / QR Generator
• Category Product Grid (Early Access)
• Category Retargeting Banner
• Image Personalization
• Newsletter (Early Access)

‍

‍

This adds to existing email Tactics such as: Add to Calendar, Countdown Timer, Name Personalization, Weather Conditions, Weather Forecast, Abandon Cart with Product Image, Behavioral Product Grid, Curated Product Grid, Live Poll, Loyalty Data Visualization, Peel Off, Poll Retargeting, and Scratch Off.

And that’s not all. Rich Push Tactics are now live through our Early Access Program, bringing personalization power to mobile with use cases like:

• Abandoned Cart with Product Image
• Add to Calendar
• Behavioral Product Selection
• Curated Product Selection
• Name Personalization
• Weather Conditions/ Forecast

Each one includes built-in layouts, aspect ratios, and previews tuned perfectly for mobile.

To top it off, Tactics Version Management is now generally available, giving teams an easier way to track what’s in-market, safely test new iterations, review changes over time, and reuse previous creatives across campaigns.

‍

Create with Speed and Consistency 

Speed meets consistency in Studio’s newest update: Figma Imports (Early Access).

Marketers can now import approved Figma files directly into Designer, turning them into editable layers within the canvas. That means faster build times, pixel-perfect accuracy, and a much smoother handoff between design and execution.

‍

‍

Over in Da Vinci, the Content Editor (Early Access) is more flexible than ever. New capabilities like live text, adaptive layouts, and advanced styling options. Together, they make it easy to build dynamic, on-brand content that feels personal to every audience.

‍

‍

Once your creative is ready, the latest Da Vinci Content Decisioning Model Enhancements (available via Early Access) take personalization from setup to send in record time. The model now automatically identifies creative patterns so you can send short-lived content without training data, eliminating the need for manual previews and making personalization ready to go from day one. As engagement data rolls in, Da Vinci keeps learning so your content only gets more relevant over time.‍

‍

Measure What Matters (And Prove It)

Even the most creative campaigns need to prove ROI. 

This quarter, Da Vinci’s expanded performance analytics make it easier to define success, measure it accurately, and understand exactly what’s driving results. 

With Custom Events, you can now track performance around the moments that matter most—whether that’s a purchase, sign-up, or loyalty enrollment—and connect those actions directly back to creative performance.

For teams using Creative Effectiveness Scores, Custom Events will also now feed Conversion and AOV Effectiveness, so you’ll know exactly which creatives are driving positive outcomes.

‍

‍

We’ve also rolled out Contact-Level Exports (available via Early Access), allowing engagement data like sends, opens, conversions, and more to flow directly from Da Vinci into your Data Warehouse or CDP. These insights have the opportunity to shape your strategy across the entire customer journey.

‍

‍

Finally, new Analytics Enhancements bring more flexibility to reporting. You can now filter results in the Experiment Detail Pages to isolate the performance of your Primary Content Block and report on Segments created in Audience Builder.

‍

‍

Ready to See It in Action?

This quarter’s updates are designed to help marketers move faster, create with confidence, and prove the impact of personalization.

Request a demo today to see what’s new, what’s next, and how your team can put it all into motion.