Da Vinci Expands Across the UK and Europe with New Product Updates

Da Vinci is Experiencing Substantial Growth

Marketing is under pressure like never before. Personalization is expected, but scaling it drains time, energy, and resources from teams who should be focused on executing big ideas. 

Autonomous Marketing by Movable Ink lets AI do the heavy lifting, driving revenue growth while freeing marketers to focus on strategy, creativity, and long-term value. Momentum is building fast, powered by Da Vinci and new innovations that put AI decisioning at the center of modern marketing.

Since its launch, Da Vinci has changed the way marketers approach their campaigns and redefined how the work actually gets done. Today, some of the world’s leading brands across industries use Da Vinci to optimize messaging, timing, and engagement—and they’re seeing real business impact. Year-to-date, Da Vinci customers have seen: an average 28% lift in conversions and 35% lift in revenue per send*.

Building on this success, Da Vinci is officially going global. Currys is the first UK customer to launch—delivering strong results across all KPIs: 49% lift in CTR, 30% lift in conversions, and 37% lift in revenue per send*. 

_{*Results reflect Q1–Q3 statistically significant data only}

_{*Results reflect Da Vinci uplift during a 6-week test period October-December 2024, tested against a marketer-selected creative (7-day post-click, online sales only}

Rapid Pace of Innovation

Growth is only part of the story. What sets Movable Ink apart is our ability to innovate quickly and thoughtfully, always with client needs in mind. We’re accelerating Da Vinci’s development to keep pace with evolving AI decision-making requirements.

Here are some of the exciting advancements we unveiled on stage at Think Summit Europe:

• Da Vinci for Mobile: We’re extending Da Vinci beyond email, bringing Da Vinci’s powerful AI  decisioning to mobile channels. Going early adopter in early 2026, Da Vinci uses AI decisioning to optimize messaging for push notifications, SMS, and rich push. Stay tuned for future integrations to leading MSP platforms, like Attentive! 
• Agentic Campaigns: Agentic AI is also coming soon. Instead of just suggesting campaigns, AI agents will autonomously manage them—choosing content, timing, and frequency for each customer, all while learning within marketer-defined guardrails.
• BYO Scores: Da Vinci will now support enterprise brands with in-house data teams. Bring Your Own Scores lets brands plug their proprietary AI data into Da Vinci models, enabling teams to combine their own models with Da Vinci’s AI decisioning for maximum impact.
• ISO/IEC 42001 Certification: Worried about ethical and responsible AI usage? Us too. Movable Ink is among the first companies globally to meet this rigorous new standard for AI governance.

The Future of Marketing Is Autonomous with Da Vinci 

This rapid growth confirms what we’ve always believed: when marketers have AI that integrates seamlessly with their existing programs, they can finally achieve personalization at scale.

With Da Vinci leading the way, now is the best time to turn those big ideas into even bigger results.