Sports & Betting Masterclass: Four Power Plays to Stand Out from the Crowd
Real-Time Personalisation Strategies Plus Insights Directly from Industry Experts
Join Movable Ink's sports and betting experts (recorded live at our recent masterclass!) as they reveal four critical tactics to stand out in a market where 74% of sports viewers now watch across multiple streaming platforms. From live API integrations to AI-powered customer journeys, discover what separates winning brands from the competition.
What you'll discover:
Real-Time Personalisation:
- How Kindred automates weekend Premier League emails with live odds that update in real-time
- Paddy Power's weather-targeted Cheltenham strategy that layers multiple APIs
- Time-targeted campaigns that reduce production time by over 40 hours monthly
Omni-channel Excellence:
- In-App message strategies that deliver 31% conversion uplifts
- Why mobile inbox works brilliantly for active app users
- Location-based countdown timers that create urgency across channels
Loyalty That Works:
- Brentford's end-of-year review showing season achievements and away support maps
- Tier-based progression bars that guide customers through onboarding
- Data storytelling techniques that turn match attendance into personalised experiences
Panel Insights:
- "It's all about doing the right thing for the right customer... push works better sometimes depending on the promotion" - Imogen, internationally recognised brand in online betting & gaming
- "AI for me is advanced automation... but there's always that human element" - Seamus, William Hill
Ready to transform your sports and betting marketing?
Watch the full masterclass recording to see these strategies in action and get the complete playbook that's helping leading brands win in the most competitive market in the world.
