Retail Masterclass: Peak Season Power Plays & AI Transformation
Five Essential Strategies to Win Peak Season Plus Curry's Real-World AI Success Story
Join Movable Ink's retail strategy experts, Becki Francis and Abi Rawcliffe-Foo, as they share five critical tactics that will shape the season ahead: from planning for longer discount periods to adapting to Apple Mail changes that affect over 50% of your customers.
But tactical wins are just the beginning. Currys’ takes the stage to reveal how they completely transformed their email programme with Da Vinci AI, moving from a 40-step, three-week campaign process to self-serve teams delivering personalised content at scale. Senior CRM Managers, Claire Chandler and Tommy Burns share the real numbers: massive click-through rate uplifts, conversion improvements, and how they reawakened their dormant customer file while cutting production time in half.
What you'll discover:
- How to keep customers engaged through an elongated peak season with gamification and dynamic content
- Strategies to work with Apple Mail's new tab labels, message clipping, and grouping features
- Ways to redefine customer value beyond just discounting—from convenience plays to social validation
- How to tap into faster purchase funnels inspired by mobile and social commerce trends
- Loyalty tactics that actually work, including year-in-review campaigns and gamified experiences
- Curry's complete AI transformation journey, from pilot to full rollout during peak season
- Real creative insights: why a "simple" postcard design delivered the highest AOV results
- Change management strategies for bringing stakeholders along on major platform shifts
