From first purchase to VIP member loyalty, Movable Ink helps Fabletics deliver more adaptive, individualized experiences across every touchpoint - using real-time content and AI decisioning to increase relevance, engagement, and revenue at scale.
Step into the adidas arena and learn how to use personalization tools to add some serious boost to your marketing calendar.
"L.L. Bean has been an early adopter on nearly every new capability DaVinci has rolled out. Send time personalization, frequency, subject line generation, and prediction. Each one has added new layers of value to our usage, both in terms of performance and workflow."
"We're not only telling a consistent and accurate story for our guests, we're also giving them the tools to track their own member progression and encouraging them to keep progressing."
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Using Da Vinci, Victoria's Secret tailors its email content to uniquely appeal to each customer. This means every email is carefully designed to match individual preferences and styles.
Read the Case StudyDa Vinci Is Truly Changing How Email Marketing Is Done
Traditional batch programs are broken. Movable Ink Da Vinci transforms batch messaging into revenue-driving engines that produce deeper engagement, financial gains, and actionable insights. Each campaign is an opportunity to learn and adapt, building on every signal to deliver truly individualized experiences.
Da Vinci for Fabletics
For Fabletics, Da Vinci can deliver more personalized shopping experiences across digital channels. AI-powered decisioning selects the most relevant content for each customer - whether tied to loyalty status, browsing behavior, or product discovery.
By reducing manual workflows, marketing teams can focus more on strategy and creativity while gaining insights into customer behavior to inform future campaigns and the overall shopping journey.
Movable Ink Studio Explainer
Leveraging Studio and Da Vinci Together
Studio and Da Vinci enable Fabletics to combine real-time content generation with AI-powered personalization within the same campaign. Studio keeps messaging fresh and responsive using live customer and product data, while Da Vinci intelligently tailors the experience based on each shopper’s preferences, behaviors, and likelihood to convert.
The result is higher-performing campaigns that feel more relevant to every customer while reducing the need for multiple audience versions and manual decisioning.
