Interactive In-App Messages: Boost Engagement Fast
Betty Seifu
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September 5, 2024
Having a mobile app is now a standard, with the average smartphone holding over 80 apps. However, not all of these apps are actively used. On average, people engage with 9 apps daily and 30 each month. This makes competition for attention fierce. If you're seeing a drop in daily or monthly active users, there's a clear reason. It's time to stand out, reevaluate your strategy, and discover new ways to keep customers returning.
That's where interactive in-app messages come into play. These aren’t your run-of-the-mill notifications—they’re crafted to add a spark of excitement and boost engagement right within your app. In this blog, we'll show you how to elevate your mobile personalization experience, turning it into something your customers can’t resist returning to, time and time again.
What’s the Difference: In-App Message vs. Interactive In-App Messages
In-App Messages are notifications sent to customers while they are actively using your mobile app. These messages can be used to inform customers about upcoming events, promotions, or actions they need to take.
Interactive In-App Messages are an enhanced version of the average in-app message as they can include videos, animations, or modules with multiple links (like product grids or carousels), enhancing the app experience to be more convenient, relevant, and even gamified with add-ons like scratch-offs and live polls.
Here's how else your brand benefits from Interactive In-App Messages:
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To jumpstart your interactive in-app messaging, explore the top use cases that have been proven to boost app downloads, enhance usage, and introduce fresh ways to engage with your mobile customers.
Live Poll
Incorporating gamification into your marketing messages has been proven to increase conversion rates by up to 8%—and it’s an excellent way to collect valuable zero-party data from your customers. A true win-win.
While this strategy has already shown success in email campaigns, there’s untapped potential for live polling within in-app experiences—until now. Directly in Studio, effortlessly create an interactive live poll for your in-app experience or repurpose one from an email campaign, seamlessly adapting the creative for mobile. Once the message is deployed, customers can vote in real-time, and the data gathered can be leveraged for future retargeting.
Scratch-Off
Is engagement fading? Scratch-offs can be the perfect remedy to re-engage your customers. Just look at Best Western—they achieved a 60% increase in monthly revenue by incorporating a scratch-off experience into their rewards program emails.
The ideal moment to deploy this interactive feature is when you have something special or significant to reveal—like a new product launch or an exclusive offer. Now, you can extend this experience to mobile in-app messages, where customers can tap, swipe, and uncover the surprise reveal or call to action.
Product Grids
Who doesn’t love a good product grid or a well-curated recommendations module? While these features are the bread and butter of email campaigns, they’re often missing in mobile messaging. Typically, mobile notifications are limited to single-item abandoned cart alerts.
But adding multiple click-through URLs to interactive in-app messages is now a breeze, allowing you to showcase a richer, wider array of content and products. This means your messages can drive customers to multiple destinations, giving you more opportunities to engage and convert.
Why settle for ordinary when your app can deliver exceptional experiences? Interactive in-app messaging turns routine notifications into engaging moments that keep customers coming back—all without writing a single line of code.
Ready to do more for your mobile customers? Check out the resources below for more mobile personalization tips and tricks.
