• 82% of marketers lack full confidence in their attribution data, while only 8% have a unified cross-channel view. • Privacy regulations are reshaping how brands measure and grow app engagement. • Personalization remains the key to connecting with users amid fragmented data and evolving privacy standards. • Movable Ink and Branch empower marketers to turn complex data into relevant, real-time experiences that drive growth.
The latest Branch 2025 State of App Growth Report underscores what many of us in mobile marketing already know: growing and retaining app users has never been more complex— or more critical.
Eighty-two percent of marketers say they lack full confidence in their attribution data, and only 8% report having a unified view across channels. Add to that the fact that 71% agree privacy regulations have created costly blind spots, and it’s clear: the playbook for app growth is being rewritten in real time.
Yet even in the face of fragmented data and shifting privacy norms, one theme remains consistent: personalization wins.
The report shows that 47% of marketers struggle to activate user data for personalization and measure retention success. That stat really stood out to me because it points directly to the opportunity ahead. When you connect the dots between data, content, and delivery, engagement starts to build real momentum.
Movable Ink and Branch make that possible.
Omnichannel success starts with a strong tech stack.
This guide will give you the tips you need to create a cohesive and captivating marketing experience.
Branch brings the power of real-time orchestration, and Movable Ink transforms that data into personalized, dynamic content that updates at the moment of engagement. Whether it’s a push, in-app message, or email, every experience can be contextually relevant, privacy-safe, and deeply human.
By combining Movable Ink’s automated content generation with Branch’s customer engagement engine, brands can finally achieve what only 8% of marketers say they have today: a truly unified, cross-channel view of performance. It’s not just about sending more messages; it’s about creating better ones that respond instantly to the individual behind the device.
And as the report highlights, every marketer is now using AI in some capacity—from predictive analytics to creative optimization. Movable Ink’s AI-driven personalization brings that same innovation to the mobile moment, helping brands scale relevance while staying privacy-first.
In an era defined by signal loss, the brands that thrive will be the ones who make every moment matter—connecting with users not just where they are, but who they are.
I’m proud to see how Movable Ink and Branch continue to empower marketers to do exactly that: turn every mobile message into a meaningful, measurable moment.
The Performance Collective: What We Learned from Hibbett
Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.
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