Crafted for Clicks: 4 Personalization Tactics that Pop

As the holiday rush ramps up, marketers are laser-focused on capturing attention and driving results. But with inboxes, feeds, and screens all crowded with seasonal offers, simply showing up isn’t enough—you need strategies that make a lasting impression. If you’re not fully tapping into your data’s potential, you might be leaving meaningful engagement and loyalty on the table. 

With four key tactics, this blog will show you how the data in front of you can build relationships that go far beyond the Cyber Five hustle, making your brand memorable and relevant all year round.

1. Boost Customer Engagement and Loyalty to Stand Out in the Crowd

During peak season, loyalty is more important than ever. Many brands offer discounts, but few build experiences that keep customers coming back after the tinsel and holly have been shelved.

Faherty is taking a fresh approach by testing what resonates most with their SMS audience, going beyond their loyalty-focused emails. With two tailored SMS versions, they used Attentive to conduct an A/B test to see whether showcasing available rewards or points would drive higher engagement. This approach boosted their conversion rate by 3.5%, helping optimize offers for more sign-ups.

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2. Make Onboarding Unforgettable with Interactive Elements

The rush of holiday transactions brings in new customers—but how do you ensure they stay engaged after their first purchase? Interactive onboarding can turn a seasonal shopper into a lifetime loyalist.

TurboTax harnessed Movable Ink’s capabilities to create personalized progress bars that adapt to each customer’s unique tax journey. Whether new or returning, the customer sees updates based on completed forms, actions, and more. This approach keeps customers engaged in real-time, increasing satisfaction and retention with a seamless and personalized onboarding experience. 

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3. Supercharge Retargeting with Zero-Party Data

Retargeting is essential for peak season, but relying solely on third-party data can feel impersonal. Zero-party data lets you meet customers where they are based on their actual preferences and information they have personally shared with your brand.

This Ulta Beauty campaign set a new standard by integrating a poll into their year-in-review email. By offering loyalty points for answers, they captured customer preferences and followed up with product recommendations based on each response. With a 20.8% lift in clicks, Ulta’s use of zero-party data didn’t just boost engagement but created lasting value by building upon customers’ interests.

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4. Automate Your Year-in-Review Campaigns for Maximum Impact

Year-in-review campaigns are a staple, but adding automation can make this tradition a real game-changer for customer loyalty.

Center Parcs used Movable Ink to create a data-rich 2023 recap email that celebrated each customer’s unique travel story. Including unique elements such as a tailored hero image based on the customer's individual family situation, how many parks visited, favorite activities, and most popular travel season turned a simple recap into a hyper-personalized experience. Customers felt recognized and valued, leading to a 73% conversion lift. With automation, you can capture customers' important moments with your brand and turn them into stories that inspire them to return.

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Planning Beyond Peak Season?

These four strategies will help you build customer relationships that extend well past peak season. Movable Ink offers the personalization tools to turn seasonal campaigns into experiences marketers can reuse all year long. Check out our resources below to learn how to keep the momentum going!

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