Welcome to the future of customer engagement, where digital communication transcends boundaries and enters the omniverse. Movable Ink and Braze are leading the way, unlocking endless opportunities for personalization across every channel, including the newly added WhatsApp.
At the heart of this innovation is the integration of Movable Ink Da Vinci with Braze, a partnership that reshapes personalized engagement through AI. Together, we’re transforming every interaction into a gateway to richer, more meaningful customer experiences.
How does it work, and what’s next for personalization? Let’s explore the innovations behind this partnership and how they can benefit your brand.
New Dimensions: Movable Ink Da Vinci and Braze
Movable Ink Da Vinci is now fully compatible with Braze, enabling you to level up your batch email program and accelerate personalized customer journeys. By leveraging AI models, Da Vinci curates unique content for every customer, boosting revenue and engagement. These enhanced engagement signals are then seamlessly incorporated into Braze’s customer journey orchestration, spanning email, push, SMS, and beyond.
Da Vinci and Braze join forces to elevate batch communications, replacing tedious setups with AI-powered emails designed for maximum impact.
- Engage the disengaged: By leveraging Da Vinci with Braze, brands can re-engage customers who have been unresponsive to traditional marketing messages. This AI-driven approach ensures that every message is optimized for individual preferences, significantly increasing performance.
- Effortless Creative Curation: Say goodbye to calendar management, cumbersome segmentation, manual A/B tests, and individually selecting content. Set the rules, provide the brand guidelines, and let Da Vinci AI do the work by curating your brand’s creative asset that has the highest potential for engaging a particular customer, based on continuous experimentation. Rather than relying on pre-set campaign schedules, the individual customer’s interests are at the center of the email.
- Unlock strategic insights: Open up a whole new level of analytics with Da Vinci’s continuous feedback loop that spans across all campaigns. Get insights that uncover customer behavior and preferences, identify trending products and impactful creative, drive strategy through audience engagement data, and monitor customer intent—making your batch email program a powerful tool for understanding customer needs.
Into the Omniverse: Movable Ink Studio and Braze
With the addition of WhatsApp to channels like SMS, rich push, in-app messaging, and app inbox, marketers have more ways to reach their audiences. Movable Ink Studio, integrated with Braze, delivers personalized, real-time content across these channels, making it faster and easier to engage customers everywhere.
- Open-time personalization: Transform data into creative that is generated at the moment of engagement, making it as relevant as possible. For example, you can pull Braze recommendations into Studio, activate them into content, and layer on additional real-time attributes from any source—such as ratings and reviews, or weather—for deeper personalization.
- Decrease IT dependency: Ease the technical burden of activating data into content and facilitating data sharing. Studio’s Universal Data Activation capabilities make it easy to access and use data from the Braze Data Platform, and anywhere else, for personalization without IT resources. Studio event data can also be sent to Braze for orchestration, segmentation, and profile updates. Lastly, open-time API calls ease infrastructure demand.
- Flexible brand styling: Studio revolutionizes the production process by auto-generating infinite content variations with complete styling flexibility, eliminating the need for manual versioning and coding. Create individualized data-visualizations that are otherwise impossible, such as singular loyalty tiers or progress bars.
