The Autonomous Marketing Platform for Retail Marketers
The world’s largest retail brands rely on Movable Ink to create personalised content that’s data-driven, contextually relevant, and unique to each customer.
For these retail marketers, personalisation isn’t an insurmountable challenge, and 1:1 communications across millions, or even billions is simplified with automation.
Ready to do the same? Our in-house retail experts with first-hand industry experience will help you solve common challenges, such as driving repeat purchases and protecting margins within promotions, with personalisation tactics for unprecedented results.
A Snapshot of Our Retail Clients
Balancing Promotional & Full Price Strategies
Retailers are responding to the current cost of living crisis by dedicating 60% of their emails to promotional pricing. And while brands can’t afford to cut discounts from their strategies, they also need to protect their margins and brand identity.
In this webinar, Becki Francis, Sr. Director of Strategy at Movable Ink, will use her experience as CRM Lead at House of Fraser and Revolution Beauty to show marketers how they can carefully balance promotions with full-price campaigns to optimise their results.
Set yourself up for peak season success by watching it for yourself >
Still Looking for More?
Introducing The Full Price & Discount Strategies Lookbook
With dozens of real-world examples from globally renowned brands and insightful strategies, our lookbook Introducing The Full Price & Discount Strategies is a must-read for retail marketers looking to strike that balance between promotions and full-price campaigns. It’s the key to navigating any economic landscape with success.
Looking for more after this read? Book a free, no-strings-attached call with Becki Francis. Not only does she serve as Sr. Director of Strategy at Movable Ink, she has over 10 years of CRM leadership experience with top brands.
Discover how you can level up your marketing today >
Beat the Peak!
Marketers look ahead to peak season all year, and for good reason—festive shopping makes up 18% of annual sales. But with financial instability and swelling consumer debt affecting consumer behaviors and brand resources, marketers have to think smarter, not harder, if they want to maximise the season.
The solution lies in templatised content that can be personalised and deployed across channels with ease. Get the inside scoop on how to do just that with the content bundle below:
Spill the Loyal-Tea
One-time buyers make up 70% sales for the average retailer, but every marketer knows that real value is driven from loyal, repeat customers. But with brand-swapping at an all-time high, driving retention can feel out of reach.
To engage savvy consumers, marketers need a loyalty programme that goes beyond basic points collection: they need to explore exclusive experiences, monetary benefits, and personalized content inspired by customer data.
Formulate your own loyalty game plan using the featured resources below:
Build Your Customer Connections
Doing More With Less
Consumers are drawn to personalised experiences from their preferred brands, and moving away from generic sends is no longer a nice-to-have. It’s mission-critical to brand success.
But when bandwidth is tight and marketers lack the resources of their big-box competitors, true 1:1 personalisation can feel out of reach. The good news is, it’s not—and with the right marketing automation tools, businesses of any size can scale attention-grabbing personalisation in any data privacy landscape and on every platform.
Explore how you can do more with less with our Big Wins for Small Teams eBook
Making the Move to Mobile-Centricity
It’s no secret that the mobile channel is dominating online sales, especially as mobile is responsible for 73% of online retail purchases in the UK. But while mobile has catalysed major change in the way that consumers shop, it doesn’t herald the death of brick-and-mortar. While 75% of shopping begins online, physical stores still generate 85% of all retail sales.
Where does that leave marketers? With a need for a true omni-channel strategy that incorporates all of customers’ favorite touchpoints in a holistic marketing experience.
Discover how you can maximize mobile in your own omni-channel strategy with the resources below, ultimately skyrocketing ROI and strengthening long-term loyalty:
