Powering smarter loyalty personalization — fresh offers, right on time, like your next stay.
Southwest streamlined marketing process and production allow them to scale these efforts, ensuring that every traveler receives VIP treatment. With personalization at this level, Southwest isn’t just building loyalty—they're soaring above the competition.
"Thanks to Movable Ink, we have the ability to create personalized content, and it permits us to create a personalized journey that starts from the pre arrival communication to the in-stay services and the post stay engagement."
By adopting automation and real-time, data-driven personalization, the Royal Caribbean team streamlined their processes, cutting manual work by an impressive 70%.
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Matthew Lloyd, GHA's Senior Director of Marketing Technology and CRM, offers a glimpse into how his team navigates these challenges with incredible efficiency, saving over 45 hours in production time for their loyalty account summary email.
Loyalty Data Visualization
Movable Ink increases redemption and repeat bookings by visualizing each member’s points balance, recent earnings, and progress to a free night or next tier—turning loyalty data into a clear “next step” that drives clicks, redemptions, and conversions.
