Scale Contextual Personalization with Modular Content

Movable Ink’s Betty Rangel, Senior Product Marketing Manager, and Iterable’s Robert Biehn, Senior Solutions Architect, show how modular content and real-time data work together to keep personalization moving at the speed of the moment, not the speed of your workflow.

You’ll also see how the NHL adapts creative instantly based on live game action, fan behavior, and real-time signals.

What you’ll learn:

• Build once, personalize everywhere
  Modular content replaces endless versions with reusable blocks that actually scale.
• Make real-time data usable
  When content is ready, signals can trigger personalization the moment it matters.
• Ditch static campaigns for adaptive creative
  Content that flexes in real time without multiplying your workload.

Watch on demand today.