Preparing for Peak Season in the New Retail Landscape 2020

Peak season will be here in no time, and changes in trends and behaviours since the Covid-19 outbreak mean we must pivot our plans to support the ‘new’ retail landscape.

Leaner teams and uncertain market conditions mean marketers need to be able to react more quickly than ever, while a shift towards digital requires a creative approach to optimise online traffic and retain existing customers.

You will learn:

  • Strategies for making the most of Cyber week and the Christmas period to inspire purchases from online customers
  • App strategies to support the growth of m-commerce
  • Tactics for demonstrating value to increasingly cost-conscious online customers

You will also learn how to get the basics in place in just a matter of weeks through automation and agility, while achieving sophistication by leveraging APIs and behavioural data to drive your best ever peak performance.

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