In Data We Trust: AI That Actually Delivers

Date: October 17th, 2024

North America Time: 11 AM PT | 2 PM ET

International Time: 2 PM BST | 3 PM CEST

Salesforce Marketing Cloud Engagement and Movable Ink are joining forces and sharing their innovative perspective on marketing AI and automation. Explore how to navigate the world of AI, including:

  • Using data responsibly, from training models to centralizing information and selecting the right datasets.
  • Taking a human-in-the-loop approach to achieve the best results, especially with generative AI.
  • Avoiding common pitfalls while effectively implementing AI across your organization.
  • Enhancing your martech ecosystem to drive value in both decision-making and content creation.

Anjali Yakkundi

Vice President, Product Marketing

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Blake Miller

Sr. Director, Product Marketing

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Rachel Kramer

Sr. Director of AI Activation

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