922% Revenue Lift: Virgin Atlantic’s Secret to Data-Driven Email Wins

Date: November 14th

North America Time: 11 AM PT | 2 PM ET

International Time: 2 PM BST | 3 PM CEST

For Virgin Atlantic, delivering the right message at the right time—especially during critical moments like Black Friday—has been transformative. By utilizing data-driven strategies, they achieved an impressive 922% increase in bookings revenue through dynamic, customer-centric content.

Join experts from Adobe, Movable Ink, and Virgin Atlantic as they explain how the airline creates a single campaign with over 16,000 unique email variations. Learn how loyalty data, browsing behavior, and real-time content are used to drive engagement and revenue. Discover how these tactics strengthen customer loyalty and deliver maximum results during peak seasons.

Key highlights include:

• The strategy behind Virgin Atlantic’s data-driven marketing campaigns.
• How dynamic content like live pricing, social proof, and personalized imagery boosts loyalty and sales.
• Best practices for optimizing email marketing during peak travel seasons to increase bookings and revenue.

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