Today’s customers expect more than one-size-fits-all messaging. With Movable Ink, Timberland can transform email and mobile campaigns into dynamic, data-driven experiences—personalizing content in real time based on customer behavior, product availability, location, and more.
With Da Vinci, the team turned AI into time saved and results that delivered big: a 40%+ lift in conversion rate and seven hours back each week to focus on what matters.
DSW teamed up with Movable Ink to put personalization and testing at the heart of their strategy. They ran 15 A/B tests in 2024 alone, using dynamic tools to turn data into action. By embracing a culture of constant optimization, DSW turned their marketing into a winning formula that’s all about connecting, converting, and keeping customers coming back.To accomplish this feat, TurboTax teamed up with Movable Ink to build tailored marketing experiences unique to each customer’s tax journey.
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"Da Vinci made our marketing and creative teams more efficient. It's impacted our financial performance through revenue lift. And most importantly, it's made our customer experience better."
Using Da Vinci, Victoria's Secret tailors its email content to uniquely appeal to each customer. This means every email is carefully designed to match individual preferences and styles.
Read the Case StudyFrom Calendar-Based Campaigns to AI-Powered Customer Experiences
Traditional email programs rely on fixed campaign calendars and broad audience segments, sending the same message to large groups of customers. With Movable Ink, brands can move beyond batch-and-blast campaigns to AI-powered content decisioning, dynamically selecting the most relevant content for each individual.
The result is more personalized, customer-centric experiences that adapt to behavior, preferences, and real-time context across every message.
Personalized Product Experiences Powered by Real-Time Data
Deliver more relevant shopping experiences by combining customer loyalty insights with real-time product data. With Movable Ink, brands can dynamically showcase personalized product recommendations based on browsing and behavioral signals, while surfacing live pricing, ratings, and reviews. Paired with loyalty point visibility, every message becomes an opportunity to inspire engagement, drive purchases, and deepen customer relationships.
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