Prepped, Primed & Personalized: Building Efficient, Dynamic Campaigns with MAC Cosmetics

In this session with Danielle Iserlis (Sr. Manager, Email & Customer Retention Strategist, M·A·C Cosmetics) and Brittany Baines (Sr. Client Experience Manager L2, Movable Ink), discover how M·A·C streamlines campaign workflows and enriches the customer journey by using modular templates and dynamic content blocks, smart activation of zero-party data, enhanced segmentation, and much more. Together, these tactics result in a CRM strategy as polished as the brand it supports.