Agility Meets Creativity at Wayfair: Speeding Up Market Delivery with Dynamic App Solutions

Because product recommendations are a critical element in personalized emails, Jeffrey Johnson, Head of CRM at Wayfair chose to revolutionize his team’s approach with the help of Movable Ink. With these enhancements, his team accelerated their speed to market, increased the efficacy of their merchandising, and drove significant lift in customer engagement.