Accelerating Value With New Martech: GoodRx’s First Year Playbook

In this fireside chat, discover how GoodRX’s Senior Manager of Lifecycle Marketing, Paige McCallum, helped her team hit the ground running with personalization in just one year. You’ll hear how they avoided prioritization paralysis to quickly launch emails on both email and mobile, along with the tips and tricks she used to build momentum with a new tech vendor.