Customer retention is more important than ever in 2020, but creating personalized experiences that help drive those meaningful customer connections can be challenging.Brooklinen knew this challenge and wanted to create a more customer-centric loyalty program. In this [fireside chat](https://gateway.on24.com/wcc/eh/2463483/lp/2566098/customer-first-delivering-data-activated-and-relevant-experiences) from Emarsys’ digital festival [Retail Renaissance](https://retailrenaissance.emarsys.com/), Allie Donovan, Director of Email and Retention at Brooklinen sits down with Kyle McClure From Movable Ink to discuss the steps the brand took to create a customer-first experience.They’ll cover how they got to know their customers better during quarantine and how they are using personalization to strengthen those critical relationships.[**Click here to watch on-demand**](https://gateway.on24.com/wcc/eh/2463483/lp/2566098/customer-first-delivering-data-activated-and-relevant-experiences).