Email Simulator
Use the simulator for a glimpse into our platform’s capabilities.
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Movable Ink (MI) scales 1:1 content personalization by transforming your data into personalized content, generating customer-unique composite images at the moment of engagement within email/mobile outbound channels.
Contact us: amazon@movableink.comLearn more about the Amazon and Movable Ink partnership.
Amazon Wiki PageFrom Push to Play: Audible Personalizes Every Mobile Moment
Audible’s library might be endless, but its approach to marketing is anything but generic. With Movable Ink, Audible tailors every message—across email, push notifications, and in-app experiences—to reflect each listener’s interests, behavior, and timing.
Mobile has become a powerful driver of re-engagement, helping listeners return to the app to finish a book, explore a new release, or make a purchase. By scaling personalized creative and launching campaigns faster, Audible is building stronger connections with every customer, wherever they are.
Driving Strong Results
Amazon Music knew that improving customer streaming playback led to happier listeners and a higher subscriber lifetime value. So, Amazon Music marketers decided to use an email newsletter to recommend new artists based on their customers’ music tastes. With Movable Ink’s help, the Amazon Music team built a new, hyper-personalized experience into an email campaign read by millions of subscribers. Highlights include:
682%
Increase in click through rate for Amazon Music
69%
Increase in active playback rate for Amazon Music
60bps
Lift in Prime Member Acquisitions for Prime Early Access Sale
The Magic Behind Amazon Music's Marketing
Read the Case StudyDriving Progress & Industry Recognition with Amazon’s Marketers
Behind these strong results is a team of Amazonians and 'Inkers' working together to lead the way in digital marketing.
This year we've delivered multiple Strategic Alignment Sessions and the return of the Amazon All Brands Knowledge share. Amazon marketers also took the stage at Movable Ink’s Think Summit conference to share their thought leadership with industry leaders and peers.
Orchestrating Personalized Experiences Across Every Channel with Amazon Music
Gary Kamikawa, Head of Marketing and Growth Tech at Amazon Music, shares the ways his team scales personalization across web, email, and mobile. Hear about their efforts to streamline content creation and integrate platforms to build a more connected customer experience.
Amazon Fresh & Amazon Prime Video: From First Year to Continuing Success
Jackie Mattia (Strategy Vice President, Media & Tech, Financial Services at Movable Ink), moderates a conversation with Patrick Kirsch, Senior Product Marketing Manager at Amazon Fresh, and Rose Jia, Head of Customer Lifecycle at Amazon Prime Video, on how their teams are scaling personalization across channels.
Learn more our studio tool and try our email simulator
How it worksAmazon Music Drives Innovation Through Automation and Personalization
Special thanks
We'd like to use this opportunity to say thank you to all of our Amazon marketing partners - with special acknowledgements for:
Gary Kamikawa, Amazon Music, Head of Cross-Channel Personalization & Growth Engineering
Rich Allen-Page, Audible, Director, Outbound Marketing Strategy
Connect with your Movable Ink Team
Thank you for another year of partnership from your Movable Ink team!
Executive Support
Studio for Email
Movable Ink Studio transforms static and segment-driven emails into hyper-personalized experiences for every customer by automatically generating unique composite images at the moment of engagement. All without code.
Studio for Mobile
Movable Ink Studio transforms static and segment-driven emails into hyper-personalized experiences for every customer by automatically generating unique composite images at the moment of engagement. All without code.
Mobile Simulator
Use the simulator for a glimpse into our platform’s capabilities.
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