Audible’s library might be endless, but its approach to marketing is anything but generic. With Movable Ink, Audible tailors every message—across email, push notifications, and in-app experiences—to reflect each listener’s interests, behavior, and timing.

Mobile has become a powerful driver of re-engagement, helping listeners return to the app to finish a book, explore a new release, or make a purchase. By scaling personalized creative and launching campaigns faster, Audible is building stronger connections with every customer, wherever they are.